Nordhaven advised Møller Mobility Group in the acquisition of three Porsche dealers in Norway

18 apr 2024

Møller Bil strengthens its position in Norway by entering into an agreement to acquire three Porsche car dealers from Autozentrum Holding. The acquisition marks a significant milestone for Møller Bil and Møller Mobility Group and signals their ambition for significant presence in the sports- and luxury car segment in Norway. In 2022, the total sales were almost 1,600 NOKm for the three dealers 

Møller Bil becomes the owner of Porsche Center Asker & Bærum, Porsche Center Oslo and Porsche Center Gardermoen. These are central positions in Greater Oslo and represent an exciting opportunity for Møller Bil to expand the customer offering in the region. Møller Bil already owns and operates two Porsche dealers in Sweden. 

‘We have great faith in Porsche as a brand and the acquisition strengthens our position in Greater Oslo,' says CEO Petter Hellman in Møller Mobility Group. He emphasizes the importance of cooperation and close relationships with the brands in the Volkswagen Group and looks forward to getting started with Porsche also in Norway. 

‘This is a very exciting acquisition, and we see great potential in Porsche's brand and model program, which has a very special position in Norway. We are impressed by what today's owners have achieved together with the dealers and look forward to being part of the journey ahead. Møller Bil will build on the good work that has been done, while at the same time adding expertise where we are complementary,' says CEO Håvard Andersen in Møller Bil, adding: 'This gives us the opportunity to explore new target groups and further develop the business in a new segment - and not least contribute to creating more fantastic experiences for new and existing customers.’ 

From Porsche Norway's perspective, they look forward to cooperating with Møller Bil and Møller Mobility Group and benefiting from their large and professional organization. 'We look forward to continuing the dialogue with Møller Bil and Møller Mobility Group in the time to come, and we are positive about the opportunities we will now go on to discuss together with Møller and our well-established dealer network,' says Michael Hiller, CEO of Porsche Norway. 

Notification to the Norwegian Competition Authority was sent on 17 April. 

About Møller Mobility Group (MMG) 

MMG is a family-owned group involved in the import, sale, servicing and financing of Volkswagen, Audi, ŠKODA and SEAT cars. The company is represented in Norway, Sweden and the Baltic States. Through the Hyre company, the Group is represented in a leading-edge environment that is actively working to shape the sustainable mobility solutions of the future. The company was founded by Harald Aars Møller in 1936. In 2022, the sales were 39.2 NOKb, the result was 2.649 NOKb before tax. MMG has approximately 4,100 employees.  

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